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Agiboo in the media

Agiblocks is gaining more and more attention from general and specialized media, industry analysts and reviewers. This page links to a variety of publications, showing what is being said and written about our product and our company. We will also be increasing our exposure through sponsorships of relevant events and through partnerships with leading publications in the commodity industry.

CTRMCenter: Agiboo enjoying good demand for Agiblocks amidst industry

Posted by Jan van den Brom
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Article by Gary Vasey – CTRMCenter: https://www.ctrmcenter.com/blog/ags/agiboo-enjoying-good-demand-for-agiblocks-amidst-industry-change/

Just before heading to Essen for E-World last week, I had a briefing call with co-founder and Managing Partner, Mr. Jan van den Brom, and CEO, Mr. Bart Kroon, of Agiboo. It had been quite a while since we had last spoken, and it seems that Agiboo has been extraordinarily busy during that period. We started by going through a number of new wins that included,
Currently implementing at a German Cocoa company where Agiboo is replacing a legacy solution. The customer required some specific functionality which was developed in coordination with the customer,
Implementing initially for Cocoa for a US-headquartered trader of rice, grains, by-products, and other agricultural products worldwide again replacing another poorly implemented commercial solution in the process,
Implementing for Coffee at a UK Coffee company where Agiboo is replacing another solution that was incompletely implemented and Excel,
Implementing for Cocoa at one of the larger independent Cocoa traders in the world,
Recently signed a Dutch Cocoa company and will start implementation next month,
Recently signed a major grains and oilseed cooperative in South Africa, among several others.
Agiboo decided to focus in on Coffee, Cocoa and Sugar a couple of years ago and believes they have now developed very specific and fully functional targeted solutions for these commodities. “Most CTRM’s are very broad-based and don’t cover the specifics,” Mr. Kroon told me. “We are seeing a high failure rate for these general CTRM’s and many are moving to replace.”
Mr. Kroon sees a lot of semi-implemented solutions in the space where the detailed fit to requirements is lacking and there is still a reliance on supplemental spreadsheets. Yet another trend is the replacement of legacy solutions built and implemented years ago, he told me, and in this instance, it is often driven by changed banking requirements. The changing needs of stakeholders driving CTRM turnover and replacement are something that ComTech has pointed to over the past couple of years in particular. However, Mr. Kroon emphasized that the banking environment has changed, and today’s banks’ risk profile has changed considerably. However, put simply, banks don’t trust Excel.

Agiboo at CTRM Center: SAP Integration High on User’s Wanted List

Posted by Markos Gkogkos
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Jan van den Brom’s interview to Gary Vasey at CTRM Center


“Recently, I caught up with CTRM Thought Leader Mr. Jan van den Brom of Agiboo. He told me that Agiboo had gained quite a few new clients in softs since we had last spoken, mainly in coffee and cocoa. He also saw an increased appetite for CTRM in recent months as the market appears to be recovering. Interestingly, he also felt that the buyers knew a lot more about the CTRM market and that they increasingly knew exactly what they wanted. He thought that this was down to increased experience in selecting CTRM. Another interesting observation about buyers was that they focus more on the technology and functionality and less on the vendor meaning that smaller vendors are doing better these days – something ComTech predicted early last year.


Agiblocks has also seen a lot of added functionality and several new releases since we last spoke including handling of bulk commodities. They were now in the process of identifying and adding very specific pieces of complex functionality, he told me. Agiboo has also grown in terms of staffing and is up 25% in terms of headcount.


A significant growth factor for the company has been the requirement for SAP integration, he told me. Companies running SAP for accounting or production are increasingly in need of CTRM for the purchasing side of the business or they have a separate trading unit that needs the software. He said that as much as 60% of their work is now SAP-related. SAP users need a sophisticated level of integration with CTRM such as obtaining inventory levels for valuation, for example.


I also asked about disruptive technology and in particular blockchain. Mr van den Brom thinks that blockchain could change the entire commodity value chain but not for another 5-10 years. He said that it will provide absolute transparency into the value chain in that time but that traders prefer opaqueness. He also made the point that unlike some earlier technologies focused on supply chain transparency, blockchain doesn’t require a trusted third-party to verify. He also sees microservices having impact in the near future but isn’t sure how some established vendors can adapt to that as they are on ‘legacy’ software. In that sense, he sees microservices as a disruptor for some but not all CTRM vendors.


Interesting views and observations indeed and much of what he said tends to support our views at ComTech. We increasingly see smaller vendors benefiting at the expense of the more established vendors and the demise of Triple Point – a ‘can’t fail’ sort of company, has also eroded the larger vendors credibility somewhat making it easier for smaller vendors to win business. Increasingly we also see a focus on ‘fit for purpose’ solutions at the expense of the all singing, all dancing multi-commodity solution. We will also feature Jan and other CTRM thought leaders in the first CTRMradio podcast due out in February.”


Impression Baltic Grain Exchange 2017

Posted by Jan van den Brom
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DAKOFO, the Danish Grain and Feed Trade Association, and ProAgro, the Danish Association of Agri Broker Services, invited us to the 17th Baltic Grain Exchange for grain, feedstuffs, and the logistic service sector on 21 September 2017. The location was the Exchange, BØRSEN, is a historical building from 1624 built by King Christian IV and located in the center of Copenhagen. Originally the Stock Exchange was a commodity exchange, especially for grain and feedstuffs.

Baltic Grain Exchange 2017

Baltic grain exchange 2017

The Exchange was experienced by many as perfect. Many were open to have a conversation about the market and the networking possibilities were impressive as we met many new friends of Agiblocks. Looking forward to the next edition!