86th Pacific Coast Coffee Convention 2017

The Pacific Coast Coffee Association was founded in 1932 under a charter to support organizations in the coffee industry doing business on the Pacific Coast of the United States and Canada. Reuben W. Hills, Jr., one of the nation’s largest coffee roasters and Benjamin J. Older, a leading San Francisco green coffee importer/broker believed in forming one association that would serve the interests of all. The board agreed during that time that, “unified activity and coordinated effort resound to the benefit and progress of the coffee industry.”

PCCA sponsored get-togethers at coffee industry events, our intimate Holiday Party, and conventions that emphasize shared activities provide forums for coffee professionals in all aspects of the trade to meet and develop new partnerships that benefit their businesses. In addition, PCCA sponsored seminars and webinars keep our members current on issues important to the coffee industry.

The 86th annual Pacific Coast Coffee Association Convention this year, will take place at the gorgeous Bacara Resort and Spa in Santa Barbara, CA, from September 14th-16th, 2017.

The board has planned a sensational event. The Bacara Resort is located in the neighborhood of Goleta, also known as the “Good Land of Santa Barbara,” on a 10 mile stretch of beautiful coastline. The resort itself includes 78 acres of beachfront property and hosts 3 restaurants, 4 bars and a 42,000 square foot spa. In between meetings and activities you can get caffeinated at the Blend coffee shop or unwind at the Bacara Bar. Other onsite activities include wine tasting, pool side cabanas and hiking trails.

Thursday evening will consist of our opening reception and dinner on the spectacular Ocean Lawn. Following dinner you are invited to the after party at the Rotunda to enjoy dessert, libations, games and the amazing ocean view.

Friday’s meeting will begin at 9 am where we will go over PCCA business and hear some very exciting speakers, including: Mr. Michael H. Keown, the President, CEO and Director of Farmer Brothers, who will be providing us with an update on World Coffee Research and educate us on a sustainable future in coffee.